Which of the Following Strategies Best Illustrates the Use of Subliminal

question 117

Multiple Choice

Which of the following strategies best illustrates the use of subliminal stimulation?

• A) A store plays a musical soundtrack in which a faint and imperceptible verbal warning against shoplifting is repeated frequently.
• B) The laughter of a studio audience is dubbed into the soundtrack of a televised situation comedy.
• C) A radio advertiser repeatedly smacks her lips before biting into a candy bar.
• D) An unseen television narrator repeatedly suggests that you are thirsty while a cold drink is visually displayed on the screen.

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Definitions:

Conditioned Stimulus

In classical conditioning, a previously neutral stimulus that, after becoming associated with the unconditioned stimulus, eventually comes to trigger a conditioned response.

Unconditioned Response

A natural, unlearned reaction to an unconditioned stimulus that occurs automatically without previous conditioning.

Conditioned Response

A learned response to a previously neutral stimulus through conditioning.

Unconditioned Response

This is an automatic, natural reaction to a stimulus that occurs without prior learning or conditioning.