Customer Costs Generally Fall Under Several Categories,including

question 102

Multiple Choice

Customer costs generally fall under several categories,including

• A)cost to acquire the customer and cost to provide goods and services.
• B)cost to maintain customers.
• C)cost to retain customers.
• D)All of the answers are correct.

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Definitions:

Rigid Structure

An organizational framework characterized by strict rules, procedures, and hierarchies that leave little flexibility for employees or adaptation.

Downward Communication

Information flow from higher levels of a hierarchy to lower levels, typically from management to employees.

Cable Network Television

Cable network television is a system of delivering television programming through coaxial or fiber-optic cables, as opposed to traditional broadcast methods.

Market Share

The percentage of an industry's sales that a specific company controls.