The Impact of Employee and Management Fraud Is Staggering Both

question 114

Essay

The impact of employee and management fraud is staggering both in terms of dollar costs and effect on the victims.Presented below are three independent cases of employee wrong doing.

For each of the three situations presented above,describe the recommendations that the internal auditors should make to prevent similar problems in the future.

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Definitions:

Direct Marketing

The practice of delivering promotional messages directly to potential customers on an individual basis rather than through a mass medium.

Marketing Communications

The various methods and tools used by a company to relay messages and information to market its products or services.

Promotional Mix

A blend of different marketing methods such as advertising, sales promotion, public relations, direct marketing, and personal selling used to achieve specific marketing goals.

Prospective Buyers

Individuals or entities showing interest in purchasing products or services.