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What Is the Purpose of the Return on Investment (ROI)calculation

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Essay

What is the purpose of the return on investment (ROI)calculation and what are its shortcomings?


Definitions:

Online Research

The process of using the internet to gather data and information for the purpose of making business decisions, academic study, or personal inquiry.

User-Generated Content

Content created by a brand’s fans and followers.

Neuromarketing Techniques

Methods used in marketing that employ neuroscience and psychological principles to influence consumer behavior.

Qualitative Data Analysis

The examination of non-numerical data like texts, interviews, photographs, and videos to derive patterns, themes, or insights, often used in social sciences and market research.

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