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Explain two approaches a seller can use to estimate variable consideration, and when each approach is likely to be more appropriate.
Scapegoating
The practice of singling out any party for unmerited negative treatment or blame as a way of distracting attention from the real causes of a problem.
Discrimination
The unfair or prejudicial treatment of different categories of people, especially on the grounds of race, age, or sex.
Prejudice
Preconceived opinion that is not based on reason or actual experience; often directed against people or a group based on their characteristics.
Stereotypes
Overgeneralized beliefs about a particular category of people, assuming that all members of that category share the same characteristics.
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