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List and describe briefly the five different potential sources of disequilibrium as outlined in the final chapter of Bee's text.
Positioning Statement
A brief description of a product or service and its value proposition, targeted to a specific audience to differentiate it from competitors.
Product Category
A classification of products or services grouped together because of similarities in functionality or customer use.
Positioning Statement
A brief description of how a product or brand fills a particular consumer need in a way that its competitors do not.
Anticipated Retail Price
The expected price at which a product will be sold to the end consumer in retail markets.
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