Synergy Is Said to Occur When the Whole Is

question 62

Multiple Choice

Synergy is said to occur when the whole is

• A) equal to the sum of the parts.
• B) less than the sum of the parts.
• C) greater than the sum of the parts.
• D) greater than or equal to the sum of the parts.

---

Definitions:

Hybrid Strategies

Business methods that combine elements of both cost leadership and differentiation strategies to achieve competitive advantage.

Differentiation

The process of distinguishing a product or brand from its competitors through unique characteristics, aiming to create a perceived value to encourage customer preference.

Cost Leadership

A business strategy focused on becoming the lowest cost producer in an industry to offer products or services at the most competitive price.

Generic Marketing Strategies

Broad approaches to marketing that can be applied across different industries and markets, often centered around the concepts of cost leadership, differentiation, or focus.