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Underpricing occurs
Fixed Costs
Costs that do not vary with the level of production or sales, remaining constant regardless of the business activity level.
Contribution Margin
The selling price per unit, minus the variable cost per unit, indicating how much of each sale contributes to covering fixed costs.
Rapidly Changing Technology
Rapidly changing technology refers to the swift advancement in technological innovations and developments that can significantly affect industries and markets.
Soft Rationing
The limitation of capital due to internal policies of a company, not directly involving actual shortages or external financial conditions.
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