A Firm in a Cyclical Industry Should Use

question 76

Multiple Choice

A firm in a cyclical industry should use

• A) a large amount of debt to lower the cost of capital.
• B) no debt at all.
• C) preferred stock in place of debt.
• D) a limited amount of debt to lower the cost of capital.

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Definitions:

First-Degree Price Discrimination

Practice of charging each customer her reservation price.

Marginal Revenue

The increase in revenue resulting from the sale of one additional unit of a product or service.

Consumer Surplus

The difference between the total amount that consumers are willing and able to pay for a good or service and the total amount that they actually do pay.

Intertemporal Price Discrimination

A pricing strategy where a seller changes prices over time for the same product or service to maximize profits by taking advantage of differences in consumers' willingness to pay at different times.