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Which of the following is an outflow of cash?
Reputational Capital
The value derived from an entity's positive reputation, influencing customer loyalty, trust, and business opportunities.
Marcom Plan
Definition: Short for Marketing Communications Plan, it outlines the strategies and tactics businesses use to convey messages about their products or services to their target market.
Integrated Marketing Communications Plan
A strategic approach that combines multiple marketing communication channels and tools in a cohesive manner to promote a brand or product effectively.
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