Examlex
A married couple can file a joint return only if both have earned income.
Enforcement Agency
is a government or authoritative body responsible for ensuring compliance with laws, regulations, and standards.
Mass Media
The various mediums through which large-scale communication is delivered to the public, including television, radio, newspapers, and the internet.
Value-Based Posttesting
A method of evaluation that assesses the effectiveness of marketing communications or advertising based on the values and outcomes they deliver to the audience.
Niche Media Emotional Appeals
Marketing techniques used by specialized media channels to evoke emotional responses from a targeted audience within a specific niche market.
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