Examlex
The ability to keep web page visitors at your site is called _______.
Emotional Appeals
Strategies used in communication that aim to elicit an emotional response from the audience to persuade or convince them.
Logical Appeals
Persuasive strategies that use reasoning, facts, and evidence to convince an audience of an argument's validity.
Persuasive Claims
Statements designed to convince or influence others to adopt a particular viewpoint or take a specific action.
Mutually Beneficial
Describes a situation or agreement where all parties involved gain benefits or advantages.
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