Click Thru Rate (CTR) Is the

question 5

Multiple Choice

Click thru rate (CTR) is the

• A) ratio of the number of times an ad is clicked to the number of times it is viewed.
• B) the rate you pay for each time a visitor clicks on your ad
• C) the rate you pay for each time a visitor clicks on your ad and makes a purchase
• D) the number of new visitors to your site each day

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Definitions:

Equity Method

An accounting technique used for recording investments in associate companies where the investment is initially recognized at cost and adjusted thereafter for the post-acquisition change in the investor’s share of the investee’s net assets.

Journal Entries

The method by which all business transactions are recorded in a company's accounting system, using debits and credits.

Other Comprehensive Income

Portions of total comprehensive income of a company not realized in net income, including items like foreign currency translation adjustments or unrealized gains on securities.

International Financial Reporting Standards

A set of accounting standards developed by the International Accounting Standards Board (IASB) that aims to standardize accounting practices globally.