The Measurement, Collection, Analysis and Reporting of Internet Data for the Purposes

question 45

Multiple Choice

The measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing web usage is called _________________.

• A) search engine optimization
• B) social media optimization
• C) Web analytics
• D) search engine results

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Definitions:

Motivator

Something or someone that provides a reason or incentive to act or exert effort.

Autonomy Support

The encouragement of self-initiative and independence by providing options and respecting individuals' choices.

McClelland's Theory

A motivational theory suggesting that people are driven by needs for achievement, power, and affiliation, influencing their behavior and performance.

Comparison Person

An individual used as a benchmark to evaluate one's own situation, achievements, or performance in social comparison theory.