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Definitions:

Cloud-based

Referring to applications, services, or resources made available to users on demand via the internet from a cloud computing provider.

Open-source

Refers to software for which the original source code is made freely available and may be redistributed and modified according to the requirement of the user.

Proprietary

Referring to a product or technology that is owned exclusively by a single company that restricts or controls its use and distribution.

Campaign Management

The planning, executing, tracking, and analyzing of marketing campaigns to promote products, services, or causes.

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