Probably the Most Challenging Issue Facing Adventure Travel Firms Is

question 13

Multiple Choice

Probably the most challenging issue facing Adventure Travel firms is:

• A) finding enough locations that have market appeal.
• B) overcoming the fears of "white knuckle clients."
• C) attracting a sufficient number of clients to make their operations viable.
• D) obtaining adequate levels of appropriate insurance.
• E) the cost of equipment and facilities to provide the kind of adventure travel that is most popular.

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Definitions:

Diffusion of Innovation

A theory that describes how, why, and at what rate new ideas and technology spread through cultures, from inception to widespread adoption.

Product Line

A group of related products marketed under a single brand name that serves a particular market segment or fulfills a specific customer need.

Product Class

A category that groups products based on their function, consumer perceptions, or attributes, such as electronics or household goods.

Product Form

Pertains to variations of a product within the product class.