Convenience Sampling Involves Selecting Individuals Who Are Easy to Get

question 45

True/False

Convenience sampling involves selecting individuals who are easy to get.

---

Definitions:

Immediate Marketing Environment

This refers to the factors directly influencing a company's capability to serve its customers, including suppliers, intermediaries, customers, competition, and the public.

Macroenvironment

The external and uncontrollable factors that influence an organization's decision-making, and affect its performance and strategies, such as economic, demographic, political/legal, social/cultural, technological, and environmental forces.

Fewer Components

A streamlined approach to product design or manufacturing that minimizes the number of parts used.

Generational Cohorts

Groups of people born in the same period who share similar cultural experiences, attitudes, and values.