Use These Tables to Answer Questions 5 and 6

question 7

Multiple Choice

Use these tables to answer questions 5 and 6.
$\begin{array}{c}\begin{array}{|l|}\hline\text { Single Item Sets }\\\hline\text { Magazine Promo = Yes } \\\hline \text { Watch Promo = No } \\ \hline\text { Life Ins Promo = Yes } \\\hline \text { Life Ins Promo = No } \\\hline \text { Card Insurance = No } \\\hline\text { Sex = Male }\\\hline\end{array}\begin{array}{c|}\hline\text { Number of Items }\\\hline 7 \\\hline 6 \\\hline 5 \\\hline 5 \\\hline 8 \\\hline 6 \\\hline\end{array}\\\\\end{array}$
$\begin{array}{c}\begin{array}{|l|}\hline\text { Two Item Sets }\\\\\hline \text { Magazine Promo = Yes \& Watch Promo = No } \\\hline \text { Magazine Promo = Yes \& Life Ins Promo = Yes } \\\hline \text { Magazine Promo = Yes \& Card Insurance = No } \\\hline \text { Watch Promo = No \& Card Insurance = No }\\\hline\end{array}\begin{array}{c|}\hline\text { Number of}\\\text { Items}\\\hline4\\\hline 5\\\hline 5\\\hline 5\\\hline\end{array}\end{array}$

-Based on the two-item set table, which of the following is not a possible two-item set rule?

• A) IF Life Ins Promo = Yes THEN Magazine Promo = Yes
• B) IF Watch Promo = No THEN Magazine Promo = Yes
• C) IF Card Insurance = No THEN Magazine Promo = Yes
• D) IF Life Ins Promo = No THEN Card Insurance = No

Analyze the strategic considerations involved in managing private-label brands.

Understand the role and benefits of product packaging and labeling in marketing.

Interpret the challenges faced by companies attempting to reposition their brand.

Recognize the importance of brand loyalty and ways to foster brand awareness.

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