In the 1970s, a Group of Scientists Known as the Club

question 28

Multiple Choice

In the 1970s, a group of scientists known as the Club of Rome got together to assess global trends and predict the future of the world and the people on it. Using a neo-Malthusian perspective and computer models, they predicted:

• A) There will be an infinite supply of natural resources for hundreds of years to come because biotechnology will make land more productive, and humans will invent new ways of doing things.
• B) The world, as we know it, will end abruptly in 2048 because of the greenhouse effect, coupled with a nuclear winter.
• C) Current global trends in population growth, energy consumption, and environmental pollution will exhaust the world's natural resources within the next 100 years.
• D) Biodiversity will increase, slowly smothering the world and all its occupants.

Understand the concept of customer value proposition and its significance in marketing.

Grasp the components of the marketing mix and their roles.

Learn about the market segmentation process and its importance in targeting specific consumer groups.

Identify and explain the elements of a SWOT analysis.

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Definitions:

Egocentrism

Putting oneself at the center of things such that one is unable to perceive the world from another person’s point of view. Egocentrism is normal in early childhood, but is a matter of choice, and rather intolerable, in adults.

Self-Esteem

An individual's subjective evaluation of their own worth or value, which can influence mental health and behavior.

Closeness

The quality or state of being close or intimate with someone emotionally or physically.

Industry Versus Inferiority

The fourth stage of psychosocial development in Erikson’s theory, occurring in middle childhood. Mastery of tasks leads to a sense of industry, whereas failure produces feelings of inferiority.