Cross-Cultural Studies

question 19

Multiple Choice

Cross-cultural studies:

• A) allow anthropologists to make distinctions between behaviors that are culture specific and those that are universal
• B) make it possible for anthropologists to determine if a social trait is biologically inherited or culturally derived
• C) are not used anymore by anthropologists; this older methodology has been shown to produce false results due to time and geographic lag
• D) cannot be conducted today because there has been too much migration from one culture to another due to modern transportation

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Definitions:

IMC Communication Process

An approach that integrates different promotional tools and strategies to provide clarity, consistency, and maximum communication impact.

Communication Channel

The medium—print, broadcast, the Internet—that carries the message.

Medium

A means or channel through which something is communicated or expressed, such as language for ideas, or media like television and radio for information.

Rule-Of-Thumb Method

A heuristic process or guideline that simplifies decision-making without guarantees of accuracy or comprehensiveness.