A Drug Company Wants to Create an Advertisement for a New

question 34

Multiple Choice

A drug company wants to create an advertisement for a new antidepressant drug.Using your knowledge of source credibility,which of the following advertisements would be most persuasive?

• A) an ad that features a celebrity on the set of his or her new pirate movie
• B) an ad that features an actor portraying a doctor
• C) an ad that features the CEO of the drug company
• D) an ad that features a famous person who has struggled with depression

---

Definitions:

Driving Forces

Key factors or influences that propel an organization, individual, or system towards change or development.

Organization's Proclivity to Collaborate

The natural tendency or inclination of an organization to work jointly with others towards common goals or projects.

McCormick

Typically refers to McCormick & Company, a global leader in flavor, seasonings, and spices.

Impression Management

The process by which individuals attempt to control the perceptions others have of them, often in professional or social contexts.