Examlex
General Mills wants to design new cereal packaging that is easy for parents to open but hard for infants to open.To make sure it understands the capabilities and limitations of both age groups, it should hire an) psychologist.
Factor Analysis
A statistical technique that explains the variance among observed, related variables through a smaller number of latent variables, known as factors.
Genetically Based
Characteristics or traits that are influenced by genes inherited from one's parents.
Cattell's Research
Research conducted by psychologist Raymond Cattell that focused on the study of personality and intelligence using factor analysis.
Personality
The compilation of various qualities and characteristics that shape an individual's distinctive personality.
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