The Exclusive Right to Use a Certain Name or Symbol

question 18

Multiple Choice

The exclusive right to use a certain name or symbol is called a

• A) franchise
• B) patent
• C) trademark
• D) copyright

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Definitions:

Token Economy

A form of behavior modification designed to increase desirable behavior and decrease undesirable behavior with the use of tokens.

Chips

Thin slices of vegetables, fruits, or other foods, fried or baked until crisp, often consumed as a snack.

Trade

The exchange of goods or services between entities or individuals.

Premack Principle

The Premack Principle is a psychological principle which suggests that more probable behaviors will reinforce less probable behaviors, meaning that if a person wants to perform a specific activity, they will perform a less desirable activity to get to it.