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An alternative name for Bad Debts Expense is
Subliminal Stimuli
Stimuli that are below the threshold of conscious perception but can influence thoughts, feelings, or actions.
Conscious Awareness
The state of being aware of and able to think about one's own existence, sensations, thoughts, surroundings, and experiences.
Subliminal Perception
The processing of information by the brain that occurs below the level of conscious awareness.
Absolute Threshold
The minimum intensity of stimulation that must occur before you experience a sensation.
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