In Deciding How the Store Will Benefit Most from Increasing

question 10

Multiple Choice

In deciding how the store will benefit most from increasing the sales of selected departments,the store manager should be most interested in the:

• A)Total sales of each department.
• B)Contribution margin ratios of each department.
• C)Fixed costs traceable to each department.
• D)Responsibility margins of each department.

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Definitions:

Universal Sets

In mathematics, a universal set is the set that contains all objects under consideration for a particular discussion or problem.

Evoked Sets

A group of relevant brands or products that a consumer recalls from memory when considering a purchasing decision in a particular category.

Retrieval Set

Includes those brands or stores that the consumer can readily bring forth from memory.

External Locus of Control

A psychological concept describing individuals who believe that their successes or failures result from external factors and forces beyond their personal control.