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Per-unit costs:
Consumer Journey
The complete experience a customer goes through when interacting with a brand or product, from initial awareness to post-purchase feedback.
Personal Selling
A direct marketing strategy that involves face-to-face sales presentations to potential buyers.
Postpurchase Anxiety
The feeling of regret or concern that a consumer may experience after making a significant purchase.
Advertising
The act or job of creating promotional materials for goods or services.
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