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Describe the Media Practice Model of the Uses and Gratifications

question 69

Essay

Describe the Media Practice Model of the uses and gratifications theory in terms of adolescents' active uses of media, noting three categories of active uses. Provide an example.

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Definitions:

Flatter Structures

Organizational structures characterized by fewer hierarchical levels, encouraging better communication and faster decision-making processes.

Decision-making

The process of choosing the best alternative for reaching objectives.

Organization

An entity composed of multiple people working together towards common goals or objectives, structured to coordinate their activities.

Differentiation

A strategy or process of distinguishing a product, service, or brand from others in the market to create a competitive advantage or appeal to a specific target audience.

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