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According to information you gathered from reading this text, your program should
B2C
Business-to-Consumer (B2C) refers to the process of selling products and services directly from businesses to the end-users or consumers.
C2B
Refers to Consumer-to-Business, a model where individuals sell products or services to businesses.
Marketing
The process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods, services, or information, often involving the coordination of product development, pricing, promotion, and distribution.
Marketing Plan
A comprehensive document or blueprint that outlines an organization's advertising and marketing efforts for the coming period, detailing strategies for reaching target markets.
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