A Toy Maker Wants to Determine Which of Three Colors

question 160

Multiple Choice

A toy maker wants to determine which of three colors infants like best.Which of the following methods would be best for assessing this preference?

• A) strange-situation test
• B) preferential looking technique
• C) visual acuity tests
• D) there is no good technique,infants cannot yet distinguish colors

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Definitions:

Typeface

The design or style of a set of characters, including letters and numbers, used in printing or displayed text.

Subliminal Perception

The process by which individuals can respond to stimuli that are below the threshold of conscious awareness.

Consumer's Awareness

refers to the degree to which consumers understand and have knowledge about products, brands, and the rights and duties of themselves as consumers.

Attention

The cognitive process of selectively concentrating on one aspect of the environment while ignoring other things.