Who Would Be the Most Persuasive Spokesperson for Selling a New

question 25

Multiple Choice

Who would be the most persuasive spokesperson for selling a new brand of prenatal vitamins to women?

• A) an attractive woman
• B) an attractive doctor
• C) an attractive female doctor
• D) an attractive female doctor who is also a mother

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Definitions:

Race Norming

A controversial practice in which test scores are adjusted based on the race or ethnicity of the test taker, often used to counteract bias but criticized for being discriminatory itself.

Hiring

The process of identifying, recruiting, and selecting candidates to fill positions within an organization.

Racial Groups

Categories of humans identified by shared physical or social qualities into groups generally viewed as distinct within a given society.

Content Validation

A process that ensures a test or assessment measures the skills or knowledge it's supposed to measure by involving subject matter experts.