In a Study,participants Were Shown 30-Second Clips of Two Candidates

question 147

Multiple Choice

In a study,participants were shown 30-second clips of two candidates in a past election with which they were not familiar.Each participant was asked to determine which candidate had won that election.How accurate do you think the participants were at predicting the winner of the election and why?

• A) accurate; a brief slice of behavior provides significant information
• B) not accurate; 30 seconds would not provide as much information as voters had
• C) accurate; all that matters is attractiveness,which can be quickly assessed
• D) not accurate; the clip would need to be framed in the context of the election

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