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If the demand curve a firm faces shifts to the right,usually
Marginal Utility
The increased happiness a buyer experiences by consuming an extra unit of a product or service.
Consumer Surplus
Consumer surplus is the difference between what consumers are willing to pay for a good or service and what they actually pay, measuring consumer satisfaction.
Consumer Surplus
The discrepancy between what consumers are ready and capable of paying for a product or service and what they end up actually spending.
Alfred Marshall
A British economist, known for his significant contributions to classical economics, especially his work on the principles of economics, including the theories of supply and demand.
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