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-Refer to the above table. Assuming constant opportunity costs
Relationship Marketing
Developing and maintaining long-term, cost-effective exchange relationships with partners.
Electronic Commerce
The buying and selling of goods and services, or the transmission of funds or data, over an electronic network, primarily the internet.
Market Segmentation
The practice of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors.
End-use Segmentation
A marketing strategy that involves dividing the market based on how consumers intend to use the product.
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