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A firm will hire a unit of input up to the point where
Product-Development Capabilities
The ability of a company to develop new products or improve existing ones, often determining its competitive edge in the market.
Metrics
Quantitative measures used to track performance, productivity, or other relevant data.
Marketing Technologies
Technologies and software tools that assist in optimizing marketing processes, personalizing customer experiences, and analyzing marketing performance data.
Marketing Spending
The total expenditure on marketing activities, including advertising, promotions, public relations, and direct marketing, aimed at generating sales and brand awareness.
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