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Horizontal merger occurs when
Ethnocentrism
The belief in the inherent superiority of one's own ethnic group or culture, often accompanied by a feeling of contempt for other cultures.
Cultural Abstraction
The process of generalizing about cultures in ways that may overlook the complexities and variances within them.
Individualistic
Describes a social theory or attitude that emphasizes the moral worth of the individual over the collective.
Hip-hop
A cultural movement that includes rap music, dance, art, and fashion, originating in the 1970s in the Bronx, New York City.
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