The Idea That If Enough Consumers Cut Back on Their

question 61

Multiple Choice

The idea that if enough consumers cut back on their use of a product it induces other consumers to do the same is referred to as

• A) positive market feedback.
• B) non-dynamic market feedback.
• C) negative market feedback.
• D) elicit market feedback.

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Definitions:

Symbolic Interaction Theory

Theory that people make sense of the world based on their interpretation of words or symbols used by others.

Semantics

The branch of linguistics and logic concerned with meaning, including the relations between signs and what they denote.

Dissonance Theory

A psychological model proposing that inconsistency among beliefs, attitudes, or behaviors creates discomfort leading to an alteration in one of them to reduce the dissonance.

Allness

A communicative error assuming one knows all there is to know about a particular subject, therefore oversimplifying complex entities or experiences.