Examlex
The greater the the number and closeness of substitutes available between monopolistically competitive firms
Product Life Cycle
The series of stages that a product goes through from its introduction to the market until its decline and eventual withdrawal from the market.
Maturity Stage
A phase in the product life cycle characterized by slowing growth, well-established market presence, and increased competition, requiring strategies for retention and differentiation.
Gatorade
A brand of sports-themed beverages and products, marketed for hydration and performance enhancement.
Product Life Cycle
The process a product undergoes, beginning with its introduction, followed by growth and maturation, and ultimately leading to its decline in the market.
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