The Advertisement Approach That Allows a Consumer to Follow Up

question 149

Multiple Choice

The advertisement approach that allows a consumer to follow up directly to an advertising message is known as

• A) direct marketing.
• B) mass marketing.
• C) indirect marketing.
• D) interactive marketing.

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Definitions:

Psychographics

The study of personality, values, opinions, attitudes, interests, and lifestyles to understand an audience.

Audience Analysis

The study of the characteristics, needs, and preferences of the target audience to tailor messages or products more effectively.

Psychographics

The study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.

Psychological Characteristics

Traits or attributes related to an individual's mental and emotional tendencies, including personality, attitudes, and mental abilities.