Advertising Intended to Reach as Many Consumers as Possible, Typically

question 211

Multiple Choice

Advertising intended to reach as many consumers as possible, typically through television, newspaper, or magazine ads is referred to as

• A) interactive advertising.
• B) direct marketing.
• C) mass marketing.
• D) subliminal advertising.

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Definitions:

Crowdsourcing

The practice of obtaining information, ideas, or content by soliciting contributions from a large group of people, especially from an online community.

Twitter

A social networking platform that enables users to send and read short 280-character messages called "tweets," fostering public or private communication.

Social Networking

The use of dedicated websites and applications to interact with other users, or to find people with similar interests to oneself.

Hashtags

Symbols used on social media to categorize content and facilitate search for topics or themes.