Which of the Following Is FALSE with Respect to Brand

question 288

Multiple Choice

Which of the following is FALSE with respect to brand names and advertising?

• A) Because "differentness" has value to customers, monopolistically competitive firms regard their brand names as valuable.
• B) Firms use trademarks-words, symbols, and logos-to distinguish their product brands.
• C) Companies do not regard their brands as valuable private (intellectual) property because the value cannot be quantified.
• D) There is considerable shifting over time in the market value rankings of various U.S. product brands.

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Definitions:

Mental Representations

Internal cognitive symbols that represent external reality, allowing individuals to think about objects, events, and conditions that are not physically present.

Moral Development

The process through which an individual learns to distinguish right from wrong, and to develop values and ethics.

Social Order

The set of linked social structures, practices, and norms that maintain and enforce certain patterns of relating and behaving within a society.

Conventional

Pertains to methods, behaviors, or ideas that are traditional or widely accepted within a society.