Examlex
If a dinner guest is serious when claiming he just could not get enough of your lasagna and that the more he ate the more he wanted, you would conclude that for him the marginal utility of lasagna was
Sweet Spot
refers to an optimum point or combination of factors that produce the best results or effects.
Attention Zone
A state or period where an individual's focus is concentrated on specific stimuli, leading to better reception and processing of information.
Principle of Closure
A psychological tendency to perceive a complete image even when the sensory information is incomplete, based on our experience and expectations.
Positioning Strategy
The process of establishing and maintaining a distinct image of a product or service in the customer's mind.
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