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-Refer to the above table If the price of a magazine is $2 and the price of a paperback book is $5 and the consumer has $40, the rational consumer will purchase
Equity Theory
Equity Theory suggests that individuals seek fairness in relationships, feeling satisfied when they perceive that their inputs and outcomes are proportional to those of their comparison others.
Continuance Commitment
Commitment that results when an employee remains with a company because of the high cost of losing organizational membership including monetary and social costs.
Normative Commitment
A commitment to the organization based on feelings of obligation.
Performance Review
A formal assessment where an employee's work performance is evaluated and discussed.
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