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The price of a large pepperoni pizza used to be $14, but this week the price rose to $18. With a budget of just $30, you can't afford as many pizzas at the higher price. This change in consumer behavior reflects the
Intangible Assets
Assets that lack physical substance but possess economic value, such as intellectual property, goodwill, and trademarks.
Financial Accounting
The field of accounting that focuses on recording, summarizing, and reporting the myriad of transactions resulting from business operations over a period of time.
Goodwill
An intangible asset that represents the excess value of a purchased company over the fair value of its identifiable net assets.
Amortize
The gradual reduction of a debt over a period of time through regular payments of principal and interest sufficient to pay off the debt by maturity.
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