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Along an indifference curve
Cost Per Thousand
A metric used in advertising to denote the price of 1,000 advertisement impressions on one webpage or in a publication.
Impressions
The number of times an advertisement or any digital content is displayed to users.
Target Audience
A specific group of consumers identified as the intended recipients of a marketing message, based on demographic, psychographic, or behavioral characteristics.
Frequency
The average number of times a person in the target audience is exposed to a message or an advertisement.
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