Suppose a Survey Is Taken Concerning Car Safety

question 65

Essay

Suppose a survey is taken concerning car safety. According to the survey, people strongly desire safer cars and indicate they are willing to pay substantially more for safer cars. Using this information, one auto firm adds numerous safety features to its car, raising the price by several thousand dollars. Sales drop sharply, and the firm loses profits. What went wrong?

---

Definitions:

Net Sales

The total sales income of a company after removing costs associated with returns, allowances for damaged or lost items, and price reductions.

Multiple-Step Income Statement

A detailed financial statement that separates operating revenue and expenses from non-operating items, displaying multiple layers of income and expense.

Net Sales

The revenue from sales after deducting returns, allowances for damaged or missing goods, and discounts.

Merchandise Inventory

Goods that a retail or wholesale company intends to sell to customers, recorded as a current asset on the balance sheet.