Today,even with the Great Increase in Population,the Degree of Separation

question 43

True/False

Today,even with the great increase in population,the degree of separation between any two people has been reduced to 4.6.

---

Definitions:

Aided Recall Test

A performance metric in which respondents are asked to recall advertisements based on clues they receive to help stimulate their memory.

Unaided Recall Test

A measure of memory in which participants are asked to remember information without being given cues or hints.

Benchmark Test

An evaluation or test that uses a set of standards or an established reference point to measure the performance of a product or service.

Pretest

An evaluation of advertisements by a sample of targeted consumers before an ad campaign begins.