Examlex
List and describe the attribution errors discussed in the text.
Market Share
The portion of total sales in a market generated by a particular business.
IMC Audit
A comprehensive evaluation of an organization's Integrated Marketing Communications (IMC) strategies and activities to assess effectiveness.
Promotion Schedule
A planned timeline detailing the promotional activities, tactics, and events intended to boost sales or awareness over a specific period.
Promotional Tool
A method or strategy used by businesses to communicate, inform, and persuade potential customers about their products or services.
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