Examlex
The pincer grasp:
Market Segments
Distinct groups of potential customers in a market differentiated by their specific needs, characteristics, or behaviors.
Target Markets
Target markets are specific groups of potential customers that a business aims to attract and sell to, identified by characteristics like demographics, interests, and behaviors.
Promotion Strategy
Tactics and methods used by a business to promote and bring greater awareness to its products or services.
Market Testing
The process of evaluating consumer response to a product or service in a specific market before a full-scale launch.
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