The Key Elements of a Simple Communications Model Are ________

question 8

Multiple Choice

The key elements of a simple communications model are ________.

• A)source,transmission,destination
• B)signal,transmission,receiver
• C)source,signal,destination
• D)source,signal,receiver

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Definitions:

Complex Purchase

Purchasing decisions that involve extensive research and consideration due to factors like high cost, long-term commitments, or personal importance.

Sales Promotion

A set of nonpersonal communication tools designed to stimulate quicker and more frequent purchases of a product.

Personal Selling

The two-way flow of communication between a salesperson and a customer that is paid for by the firm and seeks to influence the customer’s purchase decision.

Summary Close

A sales technique where the main points of the presentation are summarized to reinforce the value of the offer and encourage a decision.