The Invention of the Printing Press in Europe Increased the Volume

question 40

Multiple Choice

The invention of the printing press in Europe increased the volume and rapidity of communication,thereby:

• A)increasing the cost of books.
• B)encouraging greater levels of censorship.
• C)making it more difficult to censor problematic or dissenting opinions.
• D)making books even more precious than they had been in the Middle Ages.
• E)creating the circumstances for the invention of broadsheets in the fifteenth century.

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Definitions:

Skimming Pricing Strategy

A pricing strategy where a high price is set for a new product to maximize profits from customers willing to pay a premium before lowering the price over time.

Xerox

Often used as a synonym for photocopying, Xerox is a company known for its printing and photocopying technology.

Portable Fax Machine

A compact, mobile device that can send and receive documents over a telephone line, useful for business communication on the go.

Selective Demand

Demand for a specific brand or product over its competitors, driven by marketing efforts and consumer preferences.